Most coaching platforms look affordable on the pricing page. The number changes the moment you add a second coach. Here's the honest version.
Every platform in this category picks one of two models, and the difference only shows up after you grow.
Per-seat — you pay again for every coach, practitioner, or user you add. Cheap at one person, expensive at eight.
Flat — one price regardless of team size. More expensive on day one if you're solo, dramatically cheaper once you're a company.
We're flat, and we don't raise your price afterwards. That's the entire pricing story.
A realistic mid-size coaching company: six coaches, around 120 active clients.
| Platform | Model | Entry price | At 6 coaches |
|---|---|---|---|
| MyTeamVantage | Flat | $197/mo | $197/mo |
| Practice Better | Per practitioner | $35/mo | Team $155 + $50 per extra practitioner |
| Healthie | Per clinician | $19/mo | Group $149 + $50 per clinician |
| CoachAccountable | Per active client | $20/mo | Tiered by clients — 100 clients is $400/mo |
| Simply.Coach | Coach tiers | $9/mo | $49/mo (Growth, up to 30 coaches) |
| Close CRM | Per user | $19/user/mo | $654/mo on Growth |
| GoHighLevel | Flat | $97/mo | $97/mo |
| SimplePractice | Per clinician add-ons | $49/mo | $99 + per-clinician add-ons |
Pricing taken from each provider's public pricing page and current as of August 2026. Providers change pricing frequently — check their sites before making a decision.
Price is only half of it. The other half is whether the tool was designed for a team at all.
| MyTeamVantage | Coaching platforms | Clinical software | Sales CRMs | |
|---|---|---|---|---|
| Owner sees the whole team | Yes | Varies | Yes | No |
| Coach-scoped logins | Yes | Varies | Yes | No |
| Coach payout calculation | Yes | No | Rarely | No |
| Sales commission tracking | Yes | No | No | Partial |
| Session notes | Yes | Yes | Yes | No |
| Unlimited team at one price | Yes | No | No | No |
| Price locked for life | Yes | No | No | No |
| Insurance billing | No | No | Yes | No |
You bill insurance. Use SimplePractice, Healthie, or Jane. We don't do claims and we're not planning to.
You're a solo coach. Paperbell at $57 flat or Simply.Coach at $9 will serve you better and cost less. Our value only starts once you have a team to oversee and pay.
You need heavy marketing automation. GoHighLevel does funnels, campaigns, and pipelines far beyond what we do. We're built for delivery and payouts, not lead generation.
You want a mature product today. We're early. If you need a decade of polish and a big support org, the incumbents have that and we don't yet.
Where we're genuinely better: you run a coaching company with several coaches, you're tired of paying more every time you hire, and nobody has ever calculated your coach payouts for you.